DATA MANAGEMENT PLATFORM (DmP)

Our Data Management Platform is a system that allows us to collect and activate audience data. We do this by gathering information from multiple sources (e.g., desktop, mobile web, mobile apps and advertising campaigns) and building user profiles. These user profiles can then be used for targeting specific user groups.

Advertisers, agencies, and publishers use a DMP to improve advertising targeting and execute advanced analytics, audience extensions and look-alike modeling.

HERE ARE THE SOURCES OF DATA INPUTS THAT ARE FED INTO OUR DMP: