Drexx has three key components and products serving both advertisers and publishers
- Drexx's DSP and DMP serve advertisers. We are a programmatic video distribution platform that allows brands to deliver emotionally engaging content across the open web.
- Drexx's SSP (supply side platform) serves publishers and is a technology that enables publishers to manage their native video advertising inventory and increase revenue. We enable publishers to sell their direct-sold demand in addition to programmatic channels.
- Our DSP (demand side platform) is the technology that provides programmatic media buying across multiple sources, including direct and exchange inventory partners. Our DMP (data management platform) is the technology that allows us to collect, aggregate, analyze and ultimately activate audience profiles for our video campaigns.