Our technology enables advertisers to run a media mix across ad placements, which allows advertisers to do two primary things:
Execute “private marketplace” deals (i.e., PMP), which is an agreement made directly between a publisher and an advertiser or agency for programmatic advertising inventory.
PMPs are managed through our SSP (Supply Side Platform), and unlike an open auction, contact is made between the publisher and the bidder, and the parties negotiate rates and other terms.
IPONWEB, February 2019
Adobe research found that nearly two out of three marketers (62%) planned to bring their programmatic media buying in-house by 2022; more recently a report by the IAB shows that nearly 40% of advertisers execute in-house programmatic trading. Both studies cited a variety of reasons, including
Our Optimization Engine works within existing targeting parameters to improve performance.
Audience targeting is created with Drexx’s Audience Builder
Drexx’s Audience Builder is powered by the data in our DMP. During the campaign set up process, audience targeting is created. Target audiences can be defined by demographic, geographic, contextual, behavioral and technical characteristics.
Once live, the primary KPI is campaign delivery
Once the campaign is running, the primary performance indicator is campaign delivery and pacing.
A secondary KPI is introduced once the campaign is pacing evenly
If the campaign is delivering on pace, the Optimization Engine then optimizes the campaign on a pre-impression level against a KPI.
You can license some or all of our technology and products, and we offer custom solutions that give versatility in roadmap control, speed of execution, bespoke algorithm development (including custom ad decisioning, bid evaluation, campaign pacing) and flexible integrations.